Elton Hodinářská, a.s.

ELTON HODINÁŘSKÁ, a.s.,
MANUFACTURER OF THE TRADITIONAL PRIM BRAND CZECH WATCH FROM NOVÉ MĚSTO NAD METUJÍ

The history of the production of PRIM wristwatches in Nové Město nad Metují dates back to 1949. This tradition is continued by the joint stock company ELTON hodinářská, a purely Czech company and today its only successor in the Czech Republic. The word “PRIM” has become synonymous with Czech wristwatches, and the PRIM brand is considered our “family silver”. Some models have become icons of the Czech watch industry. The names PRIM Orlík, Diplomat, and Spartak are still used by their manufacturer for their model lines. Inspiration drawn from timeless minimalist designs can still be clearly seen in each watch, and the technology, production processes, and materials meet the needs of today’s customers.
Today, ELTON primarily produces mechanical watches in small series; they are almost completely created in the manufactory’s premises, including the actual design. Limited editions are specialized items for collectors and for everyone who supports traditional Czech production.
In addition to wristwatches, the company also produces and sells wall clocks, barometers, and other devices; it also provides certified professional renovations of historical models of PRIM watches.

Did you know that…
A PRIM mechanical watch with an in-house movement of its own design consists of approximately 140 parts, some of which are sized at only a few tenths to hundredths of a millimeter. It takes up to 2,500 manufacturing operations to manufacture a watch.

Factory outlet:
Prague – Nekázanka 858/3
Ostrava – 28. října 3348/65
NMnM – Náchodská 2105
Brno – Šilingrovo náměstí 7